With 3 decades of experience in the pharmaceutical industry that incorporates multiple roles in functions ranging from product manufacturing, Regulatory Affairs, Market Research, Product planning, Corporate planning& product strategy, Product Management, Sales &Marketing across the globe, Training and Global Business Development Activities, Veena embarked on a journey of entrepreneurship in 2015.
The Services provider, â€˜Cadence Hubâ€™ is associated with companies in the healthcare sector for technical and strategic consulting to bring about a global vision for various markets differentiated by their regulatory environments and market dynamics.
Veena has recently authored an online course on â€˜Brands vs Genericsâ€™ especially for the Healthcare Partners. There is a high constraint on government spending on healthcare and one of the prime areas is the substitution of â€˜Brandsâ€™ with the â€˜Genericâ€™ Drugs. Somewhere in this discussion, the word Quality has to be emphasized specifically for some countries. With a deep understanding of the industry, this course brings put many discussion points on the table.
Veena has a post-graduate degree in Pharmacy from the most reputed University in India (UIPS-University Institute of Pharmaceutical Sciences) with a gold medal to her credit. Her strengths include excellent organizational and interpersonal skills, communication, negotiation, Entrepreneurial and interpretative skills with a reputation for team building and Adaptability to new business environments.