Mohan Krishnan has nearly three decades of experience in the research and consulting industry. His experience spans diverse sectors in the intersection of technology, consumer and marketing issues.
He has advised private and public sector companies, associations, and forums across diverse sectors including healthcare and health insurance. Mohan has contributed several articles and research papers on a wide range of subjects. He is also a regular speaker and a visiting faculty at IIT Bombay, TERI University and IIFT Delhi & Kolkata. MBA in Marketing Management from Faculty of Management Studies, 1992, Delhi University & B.Tech from Indian Institute of Technology, 1989, New Delhi.
Mohan is also a certified quality professional. He continues to advise and help IMRB international in streamlining its work processes. He has enabled IMRB to obtain ISO 9001:2008 and ISO 20252:2012 certification with the help of a core team of quality auditors. This experience enables him to help the sales and marketing organization’s streamline its sales operations.
Mohan Krishnan also headed Henley Centre India, a UK based marketing consultancy as part of the JV initiative with IMRB advising FMCG clients on market entry, strategic and business planning. Mohan advises several start-ups: Enixtaapplies Artificial Intelligence (AI) to enable consumer product decision-making. This work involves the use of the latest text mining methods as well as machine learning tools to decipher information and organize it to enable consumers to make better buy decisions. He is a mentor at Aspire Labs Innovation, an accelerator at Delhi (Noida) set up by Polyplex Corporation. Mohan is also a mentor on developing consumer value proposition at Venture Studio set up by Ahmedabad University. In addition, he was an advisor of Entropic Technologies, a neuromarketing start-up incubated by SAP Lab Bangalore.
This year, working under the Chairmanship of Mr. R Chandrasekhar (ex-NASSCOM Chairman).
